Variable Data Printing

Variable Data Printing

When it comes to variable data printing, success is all about choice. You need to be able to choose the right printer for the particular job and the right data for the specific market. It’s the only path to getting quality and results at a price you can afford.

It’s all about the data

OCDM uses advanced database mining techniques that enable data to be used in more sophisticated ways than many customers realize. Printed pieces can now incorporate variable data and addresses as well as unique variable images and text elements that correspond with particular data characteristics.

Success is the only constant

When executed correctly, variable data printing is a means to three ends. It can provide higher customer response-rates, reduced costs, and faster turnaround. With the ability to fine-tune campaigns even when in progress, marketers can create one-to-one marketing communication and dialog with prospects and customers, achieving all three end-goals. This explains why OCDM consistently makes marketers look good to their end clients—all while simplifying the whole process.